18.75% closing rate in the first test run - prospects to buying customers
Already profitable in the test phase - new income stream found - further independence from online leads
The initial situation:
Creator Secrets offers high-quality courses and coaching for artists. The product Ridley Academy offers courses for pianists or those who want to become pianists, based on the content of the famous pianist Steven Ridley.
The product has so far been distributed almost exclusively via one channel. Webinars with subsequent qualification (by a setter) and conclusion with the closer on the phone.
The price for the product is USD 1,400.
Objective:
In order to create another profitable source of income, the company commissioned WeFarmLeads to generate leads (prospects ready to buy) from its own prospect database.
In addition, Creator Secrets wanted to exploit the full potential of the prospect database, which was not possible with its own telephone acquisition resources.
The implementation:
Creator Secrets provided us with 32,371 data records with telephone numbers of webinar participants who had logged into the webinar but had not yet purchased.
We then carried out the first test run with 6,920 calls, which resulted in 933 contacts (actual conversations with potential prospects). For the remaining calls, no contact was made for the following reasons: voicemail/answering machine, dropped call, wrong phone number, busy, rang, but no one answered.
Of the 933 contacts, 165 people were willing to answer further questions so that we could ensure interest. This means that 53 potential customers answered all pre-qualification questions completely and positively.
All 53 leads are therefore prospects with an identified buying interest.
The result:
The end result was an 18.75% conversion rate of all leads contacted who were not previously customers and have now become customers.
Creator Secrets has found a new profitable revenue stream for its product Ridley Academy.
